analysis

"I'll take Mass Adoption for Ten Thousand, Alex"

THELOGICALINDIAN - n-a

Jeopardy! is abounding of boxy questions, but one clue aftermost night had millions of crypto-investors babble into their screens. The answer was: “In December 2017 one assemblage of this cryptocurrency was account 15 times added than an ounce of gold.”  Contestant Josh Hill almost blinked afore allurement the actual question: “What is Bitcoin?

The acknowledgment put Josh four hundred dollars – or 0.0147 Bitcoins – afterpiece to acceptable aftermost night’s game.

This isn’t the aboriginal time the trivia appearance mentioned Bitcoin.  The agenda bill aboriginal appeared on Jeopardy! in 2024, back the clue was “A agenda bill in which affairs can be performed after the charge for a axial bank.” Back again the catechism was account $1600—at the time, about bifold the boilerplate amount of a Bitcoin.

Since then, the cardinal of cryptocurrencies has grown—and so accept their aisle in the ball world. Ripple(XRP) fabricated ripples in the cryptoverse back it affianced Snoop Dogg to accomplish during Blockchain NYC. Attendance is invite-only, but ten tickets will be accustomed abroad in Twitter contests. 

Snoop himself is no drifter to crypto, accepting promised an anthology “for bitcoins n delivered in a drone” in 2013. Earlier this year he retweeted Robinhood’s advertisement of cryptocurrency adoption.

Cryptocurrency isn’t a newcomer to showbiz, but until afresh it was mainly acclimated as a punchline. “Bad luck at the ponies, worse luck on the Bitcoin market,” moaned a bankrupt Krusty the Klown in a 2013 episode of The Simpsons. “Bitcoin, absolutely untraceable,” grimaces a sour-faced assassination detective in Almost Human. 

As Bitcoin’s amount tiptoes aback appear the ten-thousand-dollar threshold, it’s additionally affective into a added favorable perception. The more favorable depictions of cryptocurrency in the boilerplate media may adumbration at a accessible that is affective afterpiece appear accepting and accumulation adoption. 

Millions of  football fans  watched Lionel Richie’s actualization during the Super Bowl this year, in an ad that publicized “Bitcoin Futures. All night long.” The atom was for TD Ameritrade – hardly a axis for abolitionist account – but it almost aloft an countenance in banking circles.

More recently, Goldman Sachs, addition bastion for acceptable finance, announced a plan to accessible trading for Bitcoin futures, citation growing absorption from audience and and the public. “ The advancement that Goldman Sachs, amid the best vaunted banks on Wall Street and a common ambition for criticism, would alike accede trading Bitcoin would accept been beheld as absurd a few years ago”, the New York Times reported of the new service.

Silicon Valley gave addition crypto-shoutout in its aperture crawl, where  admirers of the tech-themed ball noticed the Coinbase logo abutting those of respectable  titans like Tesla and Google. 

With agenda currencies continuing to bend into accessible awareness, it seems acceptable that the accessible will abide to abandon the acumen that the crypto bazaar is a bold of Russian roulette.

And, as banks activate to acquaint their own crypto-services, that acumen may change eventually rather than later.